Made slowly,on purpose.
We are a two-person studio in Mohali. We pour in batches of forty because forty is what two people can pour well in a day.
(01) — The Beginning
It started because a candle we loved was discontinued, and nothing else came close.
The obvious move was to find a replacement. We spent about a year failing at that. Most candles in the market are built for the first ten seconds — a big top note that sells the jar in a shop and then flattens out into sweetness twenty minutes later.
So we started making them ourselves, badly, in a kitchen. The first fifty were unusable — tunnelled wicks, cracked surfaces, a fig scent that somehow smelled like soap. What eventually fixed it wasn’t a better fragrance oil. It was patience: resting the blend before pouring, and curing the candle for two weeks before lighting it.
That’s the whole idea behind the name. Alchemy isn’t a trick — it’s what happens when ordinary materials are given enough time and attention to become something they weren’t before.
The studio, mid-pour. Batches of forty, four days from blend to box.
(02) — What We Hold To
Four rules we haven’t broken yet.
01
Cure it, or don’t sell it
Fourteen days minimum, in the dark, before a candle leaves the studio. It’s the single least glamorous step and the one that decides whether the scent actually fills a room.
02
No paraffin, no shortcuts
Coconut-apricot wax, cotton wicks, phthalate-free fragrance. It costs more per jar and burns cleaner. We’d rather make less margin than make a candle we wouldn’t burn in our own bedroom.
03
Burn one from every batch
One candle out of each forty is lit and burned to the bottom. If the melt pool is uneven or the throw is weak, the batch doesn’t ship. We’ve binned three batches this way. We’d bin a fourth.
04
Say what’s actually in it
Every scent lists its top, heart and base notes, and the wax and burn time are on the label. If we ever reformulate a candle, we’ll say so rather than quietly changing what’s in the jar.
(03) — So Far
A short history.
2023
A kitchen, and fifty bad candles
Nights and weekends, one saucepan, a lot of wasted wax. The first scent we didn’t throw away became Ember & Oud.
2024
The studio
We moved into a small space in Mohali with proper ventilation and a curing shelf. Launched with three scents and told about forty people.
2025
Four families, one shelf
The range settled into four fragrance families. Gift boxes came next, because people kept asking us to pack two or three together.
Next
Beyond the candle
Soaps first, then a small perfume range — the same compositions, rebuilt for skin. Same rule: it ships when it’s right, not when it’s ready to sell.
The Alchemist
Shagun, who won’t let a batch go early.
Every blend in the range is hers — weighed, rested, poured and rejected until it does what it’s supposed to. The name on the jar is a promise that someone specific stands behind what’s inside it.
Shagun
Come find your scent.
Sculpted florals, gel vessels and gift boxes — four families, one shelf.